Chi Limited Nigeria, the makers of Capri-Sonne natural fruit juice, has unveiled a reward campaign for kids tagged, ‘Capri-Sonne School Surprises offer’.
The offer comes with several free gifts like wrist watches, flash lights, pouches, colour pencil cases and many more packed inside every carton, the firm said in a statement on Wednesday.
The offer, it added, also has an extra bonanza option, where customers submit Capri-Sonne flaps and stand the chance to get free jumbo crayons and water colour boxes.
According to the statement, the campaign will be supported with a television campaign, outdoors and an activation programme, where the Capri-Sonne team visit schools across Nigeria.
The statement quoted the firm as saying that, “The campaign is expected to be a big success with a win-win situation for our target audience as well as for us. This campaign will help in inducing trials and thus getting new consumers into our consumer set and of course, kids are going to love the exciting gifts that will come with Capri-Sonne.
“From a marketing perspective, this campaign will be supported with a 360 degree push and will definitely help in re-enforcing market leadership position as a kids’ juice brand.”