Baileys, the Irish cream drink from Diageo now comes in a new-designed bottle. The new bottle is described as ‘shoulders high’.
According to a statement by the General Manager, Diageo Brands Nigeria, Mr. Felix Enwemadu, the introduction of the new Baileys bottle into the Nigerian market is in line with the global drive to further position the brand uniquely in the minds of its consumers.
He said, “We have created a beautiful new bottle which is both modern and stylish and has a greater sense of femininity. Baileys is a brand that appeals uniquely to women and the new bottle was created to embrace and celebrate the stylish and contemporary woman.
The new Baileys bottle evokes the brand’s modern, feminine sense of style.
“The striking new design is the next step in the brand’s quest for renewed femininity as it restates the provenance and heritage of Baileys in a more elegant way. The new bottle has been heightened and the shoulders lifted, to give a more elegant profile and pose a more alluring and impactful prospect on shelves and in shops worldwide.”
Also commenting on the development, Managing Director and Chief Executive Officer, Guinness Nigeria Plc, Mr. Seni Adetu, said the introduction of the new bottle shows the desire of the company to continually satisfy its consumers.
“Baileys is on the path of exciting our consumers with this new bottle. Despite the re-design, the iconic drink still maintains it distinct creamy taste that stood it out since 1974.
“While they enjoy the smooth, creamy taste of Baileys, we encourage our consumers to drink responsibly at all times,” he said.
