The annual brand activation programme of the Bobo Food and Beverages Limited is targeting schools in Nigeria.
In a release announcing the commencement of the programme, the Marketing Manager, Bobo Food and Beverages Limited, Mr. Eric EwhubareBirhiray, said that the annual programme, tagged, ‘The Bobo Super Kids and Schools Support promo’ would run in phases to enable all kids within the coverage areas to enjoy the promo and prizes on offer.
According to him, the phase one of the programme, which took off in April and to end in July, will cover seven states such as Oyo, Osun, Ondo, Ekiti, Kwara, Edo and Delta; while the second phase will run in Lagos and Ogun states between September and December.
EwhubareBirhiray said, “The super kids and schools support promo seeks to contribute towards educational development in the country by rewarding Nigerian kids and their respective schools for choosing Bobo milk as their preferred drink. During the exercise, thousands of nursery and primary schools will be visited by the Bobo promo team.”
The Managing Director, Bottomline Promotions Limited, Mr. Churchil Iwuru, said that the programme would involve free sampling of the fruit drink as well as essay writing competition among the various schools concerned.
Iwuru said prizes on offer for schools included a school bus, computer systems with printers and a school drum set with cash rewards and consolation prizes.
Three previous winners of the competition are Pavic International School, Command School, Bonny Camp and Valour Primary School, Apapa.