The Chief Executive Officer, Vowels AA, Dr. Omoniyi Akinleye, has said the stress in preparing meals can be reduced if the right ingredients were provided.
Akinleye spoke ahead of the unveiling of Idee’s Stew mix, a dry powder seasoning from the stable of Vowel AA.
She said the idea to develop a dry powder mix that makes cooking easier was conceived from working long hours and the need for women to enjoy cooking for the family no matter how tired.
She said, “Idee’s takes the stress off cooking and offers a solution to the current time challenges as well as a solution to power issues as it does not need refrigeration, it is not easily perishable.
“The company came up with a formulation that is natural with no preservatives and no flavour enhancers. All natural fresh ingredients mix in a dry powder form. The developed mix was then researched extensively with consumers from diverse background over a period of one year before arriving at this formulation approved.”