Datsun on Monday revealed sketches of the first new generation Datsun car, which will be unveiled at a world premiere event in New Delhi, India on July 15th, 2013.
Datsun 120Y was a popular model in Nigeria in the eighties among operators of city taxis, especially in Lagos and other major cities.
A statement by the auto manufacturer obtained online by our correspondent on Tuesday indicated that the car would be the first product aimed for the Indian market – and the first of the future Datsun model line-up to be introduced from 2014.
The premiere event would not only unveil the new model, but also introduce the Datsun brand whose return to the market was announced in March 2012, it stated.
This, the firm said, “marks a significant milestone and a new chapter in the history of this legendary brand aimed for high-growth markets like India, Indonesia and Russia in 2014 to be followed by South Africa later in the year.
“Although Datsun models will be individually developed for different markets, the concept will follow a common inspiration. All future Datsun models will offer up-and-coming customers in high-growth markets an engaging driving experience, peace of mind ownership and accessibility at the right and transparent price with a competitive Total Cost of Ownership.”
It stressed that the product values would be supported by Nissan Motor Company’s experience as a global car manufacturer and technical expertise for local optimised solutions.
It promised that the 21st century Datsun would deliver a rewarding brand experience with no compromise in terms of accessibility, reliability and durability – the values deep routed in the Datsun heritage.
It quoted Head of Datsun, Mr. Vincent Cobee, as saying, “Datsun will bring competitive products and services, modern and aspirational, while at the same time reassuring, providing superior value and specifically developed for the emerging and ambitious new Middle Class in high-growth markets. The Datsun cars will be locally developed with the support of Nissan Motor Company engineers and stylists and will be locally produced.”