As part of efforts to boost marketing and sales of its newly introduced products, Swagga Gin and Schnapps, Grand Oak Limited, a spirit and wine marketing company in the country, has distributed Swagga-branded tricycles to its distributors in Ibadan, Oyo State.
Distributing the tricycles recently at the company’s premises in the ancient city, Brand Manager, Mr. Amuwo Olayinka, said the items were given out to the distributors to enhance distribution of the products at the grass roots.
He stated that the initiative was also aimed at bonding with the distributors, who are very key in the value chain.
Besides, he said the presentation of the tricycles was in line with the marketing objectives of Grand Oak Limited to get Swagga Gin and Schnapps to the target consumers, which are mainly low-income earners.
“We are presenting Swagga tricycles to our esteemed distributors who we have chosen principally because they have helped fulfil one of the company’s visions of getting our products to the grassroots, and the final consumers.”