The Head, Digital Marketing, WSI-Axon Nigeria, Ms. Amara Nwankwo, has said that exploring digital option will facilitate marketing.
Nwankwo said the benefits of using digital marketing include achieving measurable results and objectives, making business decisions using real data and qualitative results.
She said digital marketing would afford companies the opportunity to reach their target audience and to receive direct and immediate feedback from customers.
She said, “Over the years, most companies used the traditional marketing platforms to achieve their marketing goals. In recent times, the business world has changed and currently operates at a faster rate; the internet has therefore been employed by a lot of companies to realise their objectives. Hence, it is therefore advisable for companies to follow this lead and take up this profitable trend.”