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Genesis Analytics appoints new country director

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Genesis Analytics, a South African firm which provides banking support services, has announced that it is expanding its capacity in Nigeria. This comes with the appointment of Ada Phil-Ugochukwu, who has a far-reaching business development mandate, as country director.

A statement by the firm on Tuesday said Phil-Ugochukwu would focus on expanding and consolidating the firm’s presence in Nigeria by deepening relationships with existing Genesis Analytics clients and expanding its presence into non-banking financial services.

She will also focus on enabling clients to benefit from leveraging off the firm’s sector and continental knowledge in order to improve business performance, according to the statement.

Genesis Analytics has been operating in Nigeria since 2001, where it has been advising and supporting banks, financial sector regulators and development agencies with such services as market analysis, strategy and policy development, segmentation, value proposition development, operating model optimisation, pricing and evaluation studies.

The statement added, “Phil-Ugochukwu brings a wealth of strategic management experience to her new role, having worked on retail banking strategy, financial inclusion, payment methodologies, mobile payments, new business and financial sector development.

“She is also an expert in segmentation, market strategy, the alignment of business processes to market segments, and the design, integration and implementation of value propositions.”

Phil-Ugochukwu said banks would face many significant challenges as they adjust to the worldwide restructuring of the financial services sector, particularly in developing economies.

She said, “Most importantly, they need to stabilise operations, invest in solutions that will help them to integrate business units, explore alternative channels and income streams, and benchmark processes to meet global banking standards. Achieving all of this while running a bank on a day-to-day basis puts enormous pressure on executive and management teams and this is where Genesis Analytics has such a significant role to play.

“The firm is well-resourced with research and analytical capacity, and can provide the invaluable intelligence needed for banks to make informed decisions in a difficult trading climate. Using a knowledge base developed by working with more than 50 banks on the African continent, as well as with many regulators and donor agencies, Genesis is able to offer its clients best-of-breed analysis and innovative solutions to the challenges they are facing.”


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