The United Kingdom mega carrier, Virgin Atlantic Airways, has unveiled a new flight campaign programme in Nigeria.
The campaign, titled, ‘Flying in the Face of Ordinary’, according to a statement from the airline, brings to life the Richard Branson carrier’s innovative and pioneering spirit.
According to the carrier, the programme will be inaugurated in August to capture the airline’s passion for flight.
The statement from the airline office in Nigeria said the campaign would also demonstrate how Virgin Atlantic ‘goes beyond the norm to deliver unforgettable experiences for its passengers.’
It said, “FITFOO describes what we do, how we behave, why we stand out from the crowd – our people, places, experience, and style.
“It refers to all elements of our business but in particular our staff and our experience which makes the airline what it is.”
The statement quoted the Country Manager Nigeria, Virgin, Ms. Rachel
Coffey, as saying, “Our staff members hold the key to the future of Virgin Atlantic; they work so hard and we are delighted to dedicate this new advert to them. I believe it takes a special kind of person to work at Virgin Atlantic and we’re always on the lookout for gifted young people to take our business forward.”
She added, “We wanted to capture the essence of Virgin Atlantic with
this new campaign and bring the glamour and fun back into long-haul travel. ‘Flying in the Face of Ordinary’ is more than a marketing campaign; it is a powerful brand proposition and long term platform that will be reflected in all areas of the business from communications and marketing to product and service.”
According to the carrier, the campaign is based upon the lives of people who work at the airline currently and traces the lives of the gifted youngsters born with special skills, and how they later used those talents to become outstanding employees at the airline.
The statement added, “One child has an amazing love of flight, and then goes on to become a leading pilot. Another has a keen interest in how things work and who later becomes one of the country’s leading design engineers. Others with excellent people and intuition skills become outstanding cabin crew members and ground staff.”