Forte Oil Plc (formerly African Petroleum) has been listed on Google Maps with the aim of boosting customers’ access to its filling stations nationwide.
The Group Chief Executive Officer of the company, Mr. Akin Akinfemiwa, said in a statement on Friday that the company had subscribed to Google Maps, one of the major products of the global search engine Google.
With this development, he said customers, who drive into any of the 36 states of the federation, would be able to locate Forte Oil stations wherever they were by typing in Forte Oil into maps.google.com.ng. This, he said, would provide the user with a list of Forte Oil stations in that region.
He said, “Technology is a major part of our business transformation strategy. We use technology to constantly improve customer access of our products and services nationwide. Partnering with Google is a welcome initiative not just because Google is synonymous with search internationally, but also because it aligns well with our vision of being a technology-driven organisation.”
According to him, different map views are available for Google Maps, and as such customers can choose from the options of a terrain view, normal map view, or satellite image view based on their individual needs.
The Country Manager, Google Nigeria, Ms. Julie Ehimuan, who commented on the listing, said, “The goal of Google Maps is to make it easier for people across the world to locate places and businesses of interest.
“We’re excited to see more Nigerian businesses like Forte Oil using Google Places to get listed on maps. This makes it easier for Nigerians to find and engage with these businesses. Customers can also search for places and get directions on the go, using Google Maps on their mobile phones.”