The much anticipated Campari Calendar 2013 has been unveiled across the world.
This year’s edition has the focus of instilling confidence in the people to shift their minds away from the preconceived idea that number ‘13’ (as in 2013) is associated with misery, uneventful occurrences and sad episodes.
The Campari Calendar was launched in 2000, and has since grown to become a globally celebrated annual event.
Each year, 9,999 calendars are printed across the globe, but are not available for purchase; they are gifts for friends of Campari, thus making it a much sought-after piece of work.
The importance of the calendar, according to a statement made available to our correspondent by its promoter, Gruppo Campari, is to inspire people to face their fears with optimism and passion.
The statement read in part, “The calendar showcases Campari’s latest female protagonist in 13 visually stunning shots, as she defies some of the world’s greatest superstitions. Posing in a number of magnificent dresses, the brand heroine has passion and charisma, inspiring confidence as she engages with each mystical scenario.
Campari is present in every one of the calendar’s shots as the leading lady raises a toast to confidence, proving that self-belief is the ultimate pleasure.”
Giving an overview of the conceptualisation of the 14th edition of the calendar, the Chief Executive Officer, Gruppo Campari, Mr. Bob Kunze-Concewitz, was quoted as saying, “The Campari calendar 2013 takes inspiration from an intriguing subject, which is close to the hearts of many the world over: superstitions.
“The number, 13, has more magic and mystery surrounding it than any other. Year 2013 is the year to challenge these mystical superstitions. From black cats to broken mirrors, many around the world believe that unusual events or occurrences forewarn of bad luck.
By instilling confidence in our audience we encourage people to take the time to enjoy the pleasurable moments in life, which Campari promotes.”