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Fashion retailer, Asos, in sales boost

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CHICAGO: Online fashion retailer Asos has bucked the gloomy retail trend with a “robust” set of sales figures for the first half, the British Broadcasting Corporation reported on Wednesday.

Total sales rose 34 per cent to £352.3m (¤412.3m; $531.8m) for the six months to 28 February 2013, the company said in a statement.

The United States sales rose 54 per cent to £35.6m, while total group revenues rose 34 per cent to £359.7m.

Chief executive Nick Robertson said he was “delighted” with the performance.

“We remain positive in our outlook for the year to August 31, 2013,” Robertson said, “and continue to trade in line with expectations.”

International sales now account for 61 per cent of the company’s total, while a strong UK performance in December helped boost the figures, said Robertson.

Asos, which targets 20-somethings looking to emulate the latest celebrity fashions, sells more than 60,000 branded and own-label products.

Its websites now attract nearly 20 million unique visitors a month.

US First Lady, Michelle Obama, is reported to be a fan of the retailer.

The company’s share price, which has risen 83 per cent over the last 12 months, was up 2.35 per cent in early morning trading in London, giving the company a market capitalisation of £2.6bn.


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