The ongoing campaign by the Chemical and Allied Products Plc., a subsidiary of UAC of Nigeria Plc tagged ‘Dulux Mobile Room Make-Over Activation’ has entered its second phase.
The organisers said the second phase followed the success of the first phase, during which the activation van roved the major streets and roads within the Lagos Metropolis with commuters trying to catch a glimpse of the living room setting that was showcased.
According to the Managing Director, Chemical and Allied Products Plc., Mrs. Omolara Elemide, the second phase target consumers as the activation methodology will change from roving van to stop over approach, whereby the activation team will stop over intermittently at different consumer touch points such as housing estates and shopping malls.
She said unlike the first phase of the campaign in which the setting of the activation rig was a living room setting, the activation rig would wear a bedroom setting.
“The second phase of the Dulux Mobile Room make-over activation campaign will be more engaging and interactive because the consumers would have the opportunity to interact with the activation team during stop-overs in their neighbourhoods to enhance the ambience of their homes,” she said.