Ford of Europe has announced plans to introduce Vignale, which it describes as an exclusive product with ownership experience.
It stated in a statement on Tuesday that Ford’s initial vision for Vignale, the Ford Mondeo Vignale Concept, featured unique design elements, high quality craftsmanship, exclusive specification and advanced technologies.
Ford Vignale, it stated, which would start with the Mondeo Vignale saloon and wagon in early 2015, would be extended to further models.
“Vignale represents the highest expression of the Ford brand in Europe from both a product and from an ownership experience perspective,” said the Ford President of Europe, Middle East and Africa, Mr. Stephen Odell, said.
He also said, “The Ford Mondeo Vignale Concept showcases the features that customers tell us they want in terms of styling and quality, advanced technology and exclusivity.”
Ford presented the new Ford Mondeo Vignale Concept in four-door saloon and estate body styles, both featuring 20-inch Vignale alloy wheels with in-depth detailing and high-quality finish, “Vignale” badging, chrome door handles and mirror caps, mesh grille, unique front bumper and fog lamp design, and exclusive “Nocciola” dark brown coachwork.
The vehicle also features quilted trim, chrome lower mouldings, leather armrests, and exclusive seating with “Vignale” detailing and high-quality, soft-touch leather that extends to the steering wheel, instrument panel, centre console, door top-rolls and centre arm-rest.